Netflix product manager Todd Yellin has announced that the corporation is ready to create and release 1000 hours of TV shows in the coming year. The plan is driven by the desire of focusing on original content and its diversity.
Nowadays, Netflix is available in 190 countries that provides the record number of viewers in comparison with other video streaming services. It produced 600 hours of video content last year increasing the company’s debts from $1 billion to $3.4 billion. In addition, they are $6.5 billion in debt to content producers. In such a manner, Netflix needs to attract more viewers while also not overwhelming them with a number of various shows.
In the prospect of determining the desired content for each customer, Netflix has organized test communities that help to understand general preferences. Such strategy has proved its value when one of the Brazilian shows was captured by Netflix.
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